How to Smash Negativity In A Tech Driven World
Raise your hand if you’ve ever felt personally victimized by social media?
*hopes quoting Mean Girls is still relevant*
Anyways, I have, and I know I can’t be the only one.
In a world driven by the photos we post to Instagram, the status updates we plaster on Facebook and the tweets we Tweet, it can seem like everyone and their Mom has it so together.
Everyone but you.
But the reality?
No one has it all together 100% of the time. Social media is a place where people typically go to post their highlight reels, not their behind-the-scenes footage.
Wondering how you can help contribute to a more positive (read: real) online space?
Here are a few of my ideas:
Make It More Than the Aesthetic
It’s so easy to get caught-up in the “aesthetic” of your Instagram. How do you want your grid to look? What kinds of colors best convey your brand? Will having two flatlays back to back look displeasing to the eye? The list of questions can go on + on.
The truth is, people want to see more than your gorgeous aesthetic. Sure, they want to see your beauties and celebrations (one of my favorite parts of the ‘Gram is feeling like I’m able to pop a bottle of Veuve right alongside you!) but your audience is also yearning to see your two year olds messy bedroom that you just tidied-up or a Boomerang of your tired feet up against a wall between clients.
Chaos in the Caption
This isn’t to say that your captions should song chaotic and long-winded, but more that your captions should tell a story about the chaos of your life that everyone finds themselves in every once and a while. I so don’t share every minute detail of my private world on social media, but if I had a long day in the salon, a tough day overcoming a biz obstacle or a less-than-desirable time putting my baby to bed sometimes I’ll talk about it.
Why? It’s nice to make others feel not-so-alone.
Show Off That Top Knot, Girlfriend
Sometimes I go “live” on Facebook or Instagram dressed to the nines for no other reason than that’s honestly how I look that day! But other times? You’re just as likely to see me after I made dinner for the kiddos, Cabernet in hand and yoga pants on.
Who’s with me?!
In the salon and spa industry especially it can be easy to get caught up in the idea that you have to prove how stylish you are at all times, but let’s be real: Even us top-notch boss babes love a good top knot.
Tell me: Do you want more reality on social media? What are your thoughts on how we can create a more even-keeled space online? Let’s chat in the comments!